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  • 12.00 SCJ confirma que publicará en 120 días las licitaciones para operar casinos en Viña del Mar, Coquimbo y Pucón
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  • 12.00 ICE Barcelona renueva su apoyo al ExpoCongreso de Juego – Luis Escribano
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Exclusive

´Gaming is constantly evolving and expanding´

Jueves 10 de Febrero 2022 / 07:42

2 minutos de lectura

(Las Vegas, SoloAzar Exclusive).- Recently named as one of this year's "Emerging Leaders of Gaming 40 Under 40", Lauren Bates, Vice President, West Game Sales, Konami Gaming, Inc. granted an interview to SoloAzar in which she commented about her beginnings in the gaming industry, her greatest challenges and achievements during her 15 years working in the sector.

´Gaming is constantly evolving and expanding´

What were your beginnings in the gaming industry?


2022 will be my 16th year with Konami Gaming, Inc. Growing up in Ohio we did not have gaming so, Las Vegas and the casino industry was a whole new world for me. I was fresh out of college (The Ohio State University) and visiting a high school friend in Las Vegas; when I decided to send out some resumes to practice my interviewing skills. I had no intention of taking a position or moving away from my home but, I was slowly falling in love with Vegas, the potential opportunity, and gaming & hospitality lifestyle. After one of my interviews, I was referred to a recruiter, who sent me on an interview at Konami. I interviewed and was offered the position (contingent on me starting immediately). I started as an administrative coordinator, then moved into system sales, and eventually games sales in 2008. Since then, I have grown with the organization and had the privilege to work with operators in the Tribal, Corporate, and Commercial sectors across the country but, mainly focused in the western region of the US.


You have been working in Konami for 15 years. What have been your greatest achievements in this period?


There are many things I am proud of during my tenure at Konami but, below are some highlights:


-  Working my way up through Konami to one of the few female executives in the company (and industry).


-  Serving as the Vice President and Board Member for Global Gaming Women.


-  I recently received the Patty Becker Pay It Forward Award Pay It Forward Award (globalgamingwomen.org).


-  Working with and developing the next generation of gaming leaders (both internally at Konami and industry wide with Global Gaming Women).


-  Partnering with gaming operators throughout the US for casino openings, expansions, and strategic initiatives.


What have been the greatest challenges you had to face during your career?


COVID has been a game changer for all of us (both professionally and personally). I was out on maternity leave and preparing to return to work when the world closed on March 16th. My plans of easing back into work while caring for my newborn son (Will- Born 1/13/20) quickly changed.  Upon my return to work I was quickly promoted to VP Game Sales- Western Region, responsible for additional team members and territories I had never worked with or had been 10+ years since we worked together.


And in general, what have been the greatest changes in the industry since you started?


Gaming is constantly evolving and expanding. Whether it's new functionality (Cashless, Mobile, etc..) or opening new market segments (Sports Betting, Historical Horse Racing, etc..) there's always something new and exciting. I've been fortunate to work on both the games and systems side of our business at Konami. We work tirelessly to provide innovative content and functionality to all our partners and improve the patron overall experience. When I initially started my gaming career; many of the decisions made were relationship based. While relationships and rapport are still critical to successful business partnerships; purchases and decisions are a lot more analytical these days.


You have been recently named as one of this year's "Emerging Leaders of Gaming 40 Under 40". What can you tell us about this important recognition?


I am extremely grateful and honored to be recognized as one of GGB's "Emerging Leaders of Gaming 40 Under 40." This award recognizes young professionals making a significant impact in the casino gaming industry. This year's class is especially meaningful and special because, as an industry we have been forced to innovate the way we think, interact with others, and service our customers due to COVID. As an industry we have navigated these challenges together and to be recognized as a leader in this space is truly an honor.

Categoría:Exclusive

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País: Estados Unidos

Evento

GAT Expo CDMX 2025

28 de Agosto 2025

GAT Expo México 2025 cierra con acuerdo internacional y nace la Federación FIJA

(Ciudad de México, Exclusivo SoloAzar).- La edición 2025 de GAT Expo México culminó con un anuncio histórico: la creación de la Federación Internacional de Juegos de Suerte de Azar (FIJA), resultado de un acuerdo entre GAT Events y los principales reguladores de Latinoamérica. Este hito marca un nuevo capítulo de cooperación regional en la industria del juego.

Viernes 29 de Aug 2025 / 12:00

Nace la Red Latinoamericana de Juegos: En GAT Expo CDMX se sella alianza histórica entre asociaciones

(Ciudad de México, Exclusivo SoloAzar).- En el marco de GAT Expo CDMX 2025, se concretó un acuerdo sin precedentes entre las asociaciones de juego de LATAM, quienes anunciaron la creación de un nuevo espacio en el cual podrán compartir información y construir visiones comunes.

Jueves 28 de Aug 2025 / 12:00

GAT Expo CDMX 2025 marca un hito: alianzas estratégicas, innovación y visión regional para el futuro del juego en Latam

(Ciudad de México, Exclusivo SoloAzar).- Con más de 390 asistentes, una producción impecable y una agenda cargada de contenido de alto nivel, GAT Expo CDMX 2025 arrancó con fuerza en Expo Santa Fe. La primera jornada no solo dejó conferencias memorables y debates clave sobre el futuro del juego en México, sino también un anuncio que podría transformar el panorama regulatorio regional: un acuerdo de colaboración entre GAT y la Cumbre Iberoamericana de Reguladores. Y esto es solo el comienzo.

Jueves 28 de Aug 2025 / 12:00

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