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Exclusive

´Gaming is constantly evolving and expanding´

Jueves 10 de Febrero 2022 / 07:42

2 minutos de lectura

(Las Vegas, SoloAzar Exclusive).- Recently named as one of this year's "Emerging Leaders of Gaming 40 Under 40", Lauren Bates, Vice President, West Game Sales, Konami Gaming, Inc. granted an interview to SoloAzar in which she commented about her beginnings in the gaming industry, her greatest challenges and achievements during her 15 years working in the sector.

´Gaming is constantly evolving and expanding´

What were your beginnings in the gaming industry?


2022 will be my 16th year with Konami Gaming, Inc. Growing up in Ohio we did not have gaming so, Las Vegas and the casino industry was a whole new world for me. I was fresh out of college (The Ohio State University) and visiting a high school friend in Las Vegas; when I decided to send out some resumes to practice my interviewing skills. I had no intention of taking a position or moving away from my home but, I was slowly falling in love with Vegas, the potential opportunity, and gaming & hospitality lifestyle. After one of my interviews, I was referred to a recruiter, who sent me on an interview at Konami. I interviewed and was offered the position (contingent on me starting immediately). I started as an administrative coordinator, then moved into system sales, and eventually games sales in 2008. Since then, I have grown with the organization and had the privilege to work with operators in the Tribal, Corporate, and Commercial sectors across the country but, mainly focused in the western region of the US.


You have been working in Konami for 15 years. What have been your greatest achievements in this period?


There are many things I am proud of during my tenure at Konami but, below are some highlights:


-  Working my way up through Konami to one of the few female executives in the company (and industry).


-  Serving as the Vice President and Board Member for Global Gaming Women.


-  I recently received the Patty Becker Pay It Forward Award Pay It Forward Award (globalgamingwomen.org).


-  Working with and developing the next generation of gaming leaders (both internally at Konami and industry wide with Global Gaming Women).


-  Partnering with gaming operators throughout the US for casino openings, expansions, and strategic initiatives.


What have been the greatest challenges you had to face during your career?


COVID has been a game changer for all of us (both professionally and personally). I was out on maternity leave and preparing to return to work when the world closed on March 16th. My plans of easing back into work while caring for my newborn son (Will- Born 1/13/20) quickly changed.  Upon my return to work I was quickly promoted to VP Game Sales- Western Region, responsible for additional team members and territories I had never worked with or had been 10+ years since we worked together.


And in general, what have been the greatest changes in the industry since you started?


Gaming is constantly evolving and expanding. Whether it's new functionality (Cashless, Mobile, etc..) or opening new market segments (Sports Betting, Historical Horse Racing, etc..) there's always something new and exciting. I've been fortunate to work on both the games and systems side of our business at Konami. We work tirelessly to provide innovative content and functionality to all our partners and improve the patron overall experience. When I initially started my gaming career; many of the decisions made were relationship based. While relationships and rapport are still critical to successful business partnerships; purchases and decisions are a lot more analytical these days.


You have been recently named as one of this year's "Emerging Leaders of Gaming 40 Under 40". What can you tell us about this important recognition?


I am extremely grateful and honored to be recognized as one of GGB's "Emerging Leaders of Gaming 40 Under 40." This award recognizes young professionals making a significant impact in the casino gaming industry. This year's class is especially meaningful and special because, as an industry we have been forced to innovate the way we think, interact with others, and service our customers due to COVID. As an industry we have navigated these challenges together and to be recognized as a leader in this space is truly an honor.

Categoría:Exclusive

Tags: Sin tags

País: Estados Unidos

Evento

GAT EXPO CARTAGENA DE INDIAS 2024

09 de Abril 2024

Casino Garage: apostando por la sostenibilidad

(Cartagena de Indias, Exclusivo SoloAzar).- Conozca a Ester Tarres, la visionaria detrás de Casino Garage, líder mundial en reacondicionamiento de máquinas tragamonedas de segunda mano desde su creación en 2006. Con un equipo de profesionales, Casino Garage se ha convertido en sinónimo de excelencia. En este artículo, Ester nos habla de su presencia en la GAT Expo, celebrada del 9 al 11 de abril.

Martes 07 de May 2024 / 12:00

Juego Responsable, Regulación y Certificación en América Latina y Caribe

(Cartagena de Indias, Exclusivo SoloAzar).- Karen Sierra-Hughes, Vicepresidenta para Latinoamérica, el Caribe y España en GLI (Gaming Laboratories International), lideró la Conferencia Corporativa GLI: Tecnología y Juego Sostenible. Con su amplia experiencia como consultora en regulaciones de juegos en la región, Karen ofreció perspectivas clave sobre cómo la tecnología puede impulsar la sostenibilidad en la industria del juego.

Martes 07 de May 2024 / 12:00

Presentación de innovaciones: Lo más destacado de WA.Technology en GAT Expo 2024

(Cartagena de Indias, Exclusivo SoloAzar).- En una entrevista exclusiva con Patricio Molloy, Desarrollador de Negocios para Latam en WA.Technology, profundizamos en las últimas ofertas presentadas por esta empresa líder en soluciones de juego en la GAT Expo Cartagena 2024. Desde una plataforma integral de iGaming hasta la integración de IA de vanguardia, descubra cómo esta empresa está dando forma al futuro de las experiencias de juego en América Latina y más allá.

Lunes 06 de May 2024 / 12:00

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